Most people living in modern society experience tactile hunger. And this is not surprising, because social disunity and technological progress have greatly influenced humanity. There has been a tremendous reassessment of values, completely different priorities have emerged, and now people touch each other much less than 50 - 70 years ago.
Touches and hugs accompany a person throughout his life. When we meet and after separation, we hug our parents, relatives, loved ones, and friends to express our gratitude, joy and other positive emotions. Psychologists say that people who want to hug seek to experience a feeling of love, comfort and security. Many people have to live with a longing for human touches and hugs, because tactile hunger is their eternal companion.
What is tactile hunger from a psychological point of view? How does it affect well-being, self-esteem and quality of life? What do the facts and statistics show? Today we’ll talk about tactile hunger and whether people who lack touches and hugs live normally.
Needs are updated gradually
Higher needs can sleep while lower ones are actively being satisfied.
The needs for achievement and self-realization may not be relevant for the time being, while the most important thing is family or creating relationships, or gaining at least some kind of financial and physical security. But if the need has become actualized, i.e. This has already become important, then the unsatisfaction of the need causes physical or emotional hunger.
The same applies to earlier needs, such as physical, financial and emotional security or the need for sex. An unsatisfied need, internal hunger causes tension and discomfort.
Psychological needs of the individual
The psychological needs of an individual are those needs that are not limited to bodily needs, but also do not reach the level of spiritual ones. Such needs usually include the need for affiliation, communication, etc.
The need for communication in children is not an innate need. It is formed through the activity of surrounding adults. Usually it begins to actively manifest itself by two months of life. Adolescents are convinced that their need for communication brings them the opportunity to actively use adults. For adults, insufficient satisfaction of the need for communication has a detrimental effect. They become immersed in negative emotions. The need for acceptance is the desire of an individual to be accepted by another person, a group of people or society as a whole. Such a need often pushes a person to violate generally accepted norms and can lead to antisocial behavior.
Among the psychological needs, basic needs of the individual are distinguished. These are needs that, if not met, young children will not be able to fully develop. They seem to stop in their development and become more susceptible to certain diseases than their peers who have such needs met. For example, if a baby is regularly fed but grows without proper communication with his parents, his development may be delayed.
The basic personal needs of adults of a psychological nature are divided into 4 groups: autonomy - the need for independence, independence; need for competence; the need for interpersonal relationships that are significant for the individual; the need to be a member of a social group and to feel loved. This also includes a sense of self-worth and the need to be recognized by others. In cases of unsatisfaction of basic physiological needs, the physical health of the individual suffers, and in cases of unsatisfaction of basic psychological needs, the spirit (psychological health) suffers.
Any need rises along with the resource to satisfy it
Any unsatisfied need is accompanied by a rise in aggression within. Starting from the irritation of a chronically sleep-deprived person, a sexually dissatisfied woman or a person whose safety is under threat, to a person who is not allowed to realize his or her fulfillment and do what they love. Any unsatisfied need causes aggression - this is the rise of that internal energy resource that is necessary to satisfy any of our needs. In fact, we have only two types of energy - sexual and aggressive. The energy of creation and the energy of achievement. It is the unmet need that is the catalyst for moving forward. Milton Erickson was right when he said that each of us has all the resources to get everything we want.
2.Physiological problems2
In women, blood stagnates in the pelvis, which significantly increases the likelihood of gynecological diseases - fibroids, cysts and tumors. The absence of sex for more than one year significantly worsens the overall hormonal levels and the ability of the genital organs to reproduce hormones.
In men after 40 years of age, the likelihood of problems with potency and premature ejaculation sharply increases. Abstinence significantly worsens the general condition - adenoma, prostatitis or cancer may appear. Sex, in this regard, is extremely useful and necessary. Satisfying your sexual needs is an important part of taking care of your health. In addition, after 50 years, sex is also necessary to slow down the aging process, otherwise complete degradation of sexual functions is guaranteed.
A need is not just a desire, it is a need. And the need cannot be satisfied
Even if you don't find a toilet, you still have to do “this”. Therefore, if the need is not directly recognized and satisfied, it is satisfied indirectly, bypassing awareness. The most popular way to get support and love is to get sick. And with the help of a serious illness you can gain more respect and recognition. This is not about simulation. People get very seriously ill, without even realizing that all they want is to get the attention, care and respect of loved ones. When there is no opportunity to recognize your needs and take responsibility for meeting them, then this responsibility is transferred to the body. And psychosomatics becomes a common solution. When realizing (not denying) the need, a clear chain is built:
When one logically follows from the other. That’s why it’s so important in coaching, for example, to trace where the goal came from.
What need does a person realize in this way? Why is it important? Was the target taken from the ceiling? Will a person go to her, will he understand why?
Chapter 2. Basic methods of satisfying needs
Methods
Method (from Greek - “path through”) is a systematized set of steps that must be taken to complete a certain task or achieve a certain goal, a way of comprehending the truth.
A method is a means of an abstract level that structures the social and brings order to individual spheres of existence. Using this tool, a person is able to more adequately perceive reality and purposefully change it in the direction he needs. Method is the foundation on which concepts and theories are built.
A method is a system of principles, techniques, rules, requirements that must be followed in the process of cognition.
This definition of the method expresses its operational essence; the method contains a set of requirements that characterize the order of cognitive operations. Aspects of the method: subject-substantive, operational, axiological.
Household services are an area that is as close to people as possible. Types of household services.
One of the main directions of development of the modern economy over the past two decades is the rapid expansion of the service sector. The increase in demand for various types of services can be explained by the influence of a number of factors. First, as a result of rising affluence, consumers' desire to make routine tasks such as cleaning, cooking, etc., has increased, leading to a thriving convenience industry. Secondly, rising incomes and the emergence of additional free time have increased the demand for a range of services related to leisure and sports. Thirdly, the increased use of high-tech products in the home (home computers, multimedia audio and video equipment, security systems) has led to an increased need for specialists to install and maintain them. In business services, improvements in markets and technology are increasing companies' need for service businesses providing market research, marketing development, and technical consulting. Companies are willing to buy services because this allows them to avoid additional capital investments in the means of their own production, etc. remain flexible. In general, the provision of services in the market is associated with the emergence of special problems that require special strategies to solve [10].
One of the main objectives of the development of the service sector is to increase the level of service. Thus, the process of satisfying needs by the service sector includes:
1) solving the problem of transport communication;
2) introduction of specific forms and methods of meeting the needs of the population;
3) adjustment of production and distribution of services depending on the nature of needs and the possibilities of meeting them;
4) the use of individualized methods of stimulating needs.
Methods of satisfying human needs include:
· customer orientation;
· compliance with service culture;
· compliance with standards;
· pricing strategy;
· quality of service (quality is understood in two ways: as the properties and characteristics of the product; and as the absence of shortcomings, enhancing the client’s sense of satisfaction);
· offered range of services.
Satisfying Customer Requirements
The formation of customer requirements is based on their needs. Whatever the needs, the consumer wants to receive only high-quality goods and services. But, as practice shows, clients do not have professional knowledge about the quality of goods, their production, and use. They form the concept of quality based on their personal experience, as well as the information they receive from the outside.
Successful companies always offer only products or services that can be confidently described as high quality. And in this case, they focus specifically on quality requirements. To learn about the specifics of such a requirement, companies seek to obtain information directly from clients, which is processed and used in the further activities of the company.
Marketing concept
The term “marketing” does not have a single and generally accepted interpretation. There are several approaches to defining this phenomenon. It is most often accepted that marketing is the process of promoting a product from the manufacturer to the consumer. In this case, it is often equated with the concepts of “advertising”, “public relations”, “promotion”.
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However, this is a broader phenomenon. Within another approach, marketing is understood as a type of human activity to satisfy the needs and wants of people through exchange between them. This approach was set by the concept of the marketing classic F. Kotler. And in this case, the key concept is the process of studying and satisfying needs. Marketing in this case becomes not a tool of pressure on the consumer, but a means of helping the buyer.
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Within the framework of this understanding, any consumer needs goods that satisfy his needs as fully as possible. From this perspective, this concept includes consumer research, designing better products, and promotion tools. In this understanding of marketing, need is the initial, key concept.
Needs and demand
Marketing is aimed at increasing sales. To do this, marketers study the needs of consumers, form and stimulate demand for goods and “needs” are very closely related to each other, the first cannot exist without the second. Needs drive consumer demand, but demand is not consumption. Experts understand demand as consumer intent to purchase a product.
It must match the capabilities of the buyer so that demand is in balance with supply. Thus, demand is the sum of need and purchasing power. The consumer must not only want something, but also be able to buy a certain product in a certain place and in a certain quantity to satisfy this need.
Impact on Marketing Needs
Despite the fact that the basic principles of marketing recognize the freedom and independence of the consumer, there is also the principle of legitimacy and the ability to influence consumer behavior. Since one of the goals of marketing activities is to create demand and increase sales, marketers must know the mechanisms of formation of human needs and be able to manage them.
Marketing considers human needs as the object of its influence. For this purpose, primarily tools such as advertising and public relations are used. You can also influence consumer needs using price and sales promotion tools.
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