8 principles for achieving success in any business: advice from the founder of the Goalton service

Plan: — Basic principles for achieving success. — 3 exercises for those who want to become successful. — The main rules for a successful life. — Richard Branson's principles of success. - Video.



1). Make a firm decision to become a successful person and move towards your goal. Make your list of goals for a successful person, write down everything you want to accomplish in your life. How you see yourself, what you want to have, what to do, who to communicate with, what to see, etc. The clearer the portrait of you as successful, the faster you will become such a person.

2). Love yourself, life, the people around you. Try to avoid negative thoughts and focus on beauty, wealth and abundance. This way you will attract it into your life. Make life better in all areas.

3). Find a business that will bring you pleasure and allow you to earn the necessary amount of money. Successful people are very often real fans of the activity that brings them money over everyone else. Ordinary people are rarely truly passionate about their work, or even dislike it at all. They are usually fans of something else - leisure, entertainment, in general, things that are not their source of income. Therefore, it is not surprising that as a result they do not have much of a competitive advantage and earn no more than average.

4). Reach out to and connect with successful people because we become who we associate with. But, under no circumstances envy them. Don't compare yourself to other people, but tune in to them. Find someone who has done better in the area you want to succeed in and do the same. Communication with successful people will help you get closer to your own success.

5). Constantly learn and develop. Load yourself with information on the topic in which you want to become a master. Build into yourself the program “ I will do this until I become a master!” " If you want to achieve success, then you need to study success. If you want to be happy, then you need to study happiness. And if you want to get more money, then you should seriously study the issues of achieving financial success. Everyone who has achieved anything did not achieve it by chance, but through training and practice.

6). Focus on the things that really matter to you and do them regularly. Nothing can replace intense, results-oriented work. The sooner you start acting, the better your chances.

7). Learn to enjoy everything you do, then even routine work will bring joy. Be open to the world. New people, places, actions, knowledge - all this gives rise to new ideas and thoughts in your head that bring you closer to success.


Principle No. 1. Set goals.

If you don't have a clear goal, you have nothing to achieve. He who plans poorly plans to fail. Surprisingly, in most cases, many people get down to business without a clear vision of the end result. This fatal mistake is so widespread that there is even a bad saying: “let’s get involved first, and then we’ll see.” People who take this approach rarely achieve success because they have a hard time imagining what success should look like.

Thus, if you need success, then it is not enough to just have an intention or desire, you need to formalize them, specify the criteria for achieving them, and achieve complete clarity of the picture. As the founder of Goalton.com says, “a goal is a dream with a specific deadline.” The following principles reveal this thesis more fully.

Criteria for a successful person

A successful person is immediately visible. Typically, individuals dealing with entrepreneurship, management, as well as artists, film and television stars are equated with such individuals.

Human personality structure - concept

In fact, the criteria for success include what almost every person is capable of:

  • Positive outlook. Despite natural disasters, environmental disasters and not the most peaceful skies above your head, it is important to have a place in your mind for goodness and positivity, since they are an excellent “charger”;
  • Harmony of spirit and life. It is important for a person to pay attention to himself not only in front of the mirror, but also to listen to his essence. If you know your desires and anxieties, an individual can breathe easier in everyday life;
  • Needs and opportunities. You need to be aware of your capabilities, be they material or physical, in order to be able to correctly determine what you want. You shouldn’t jump over your head, it doesn’t give you self-confidence;
  • Freedom. Despite the fact that people often obey, for example, superiors, they should have a certain freedom. Excessive frameworks of behavior imposed by surrounding people suppress the individual;

Note! You always need to have time to do what you love, or better yet, turn it into your main activity.

  • Close ones - family, friends. It is necessary to have several people around who would support the individual and his point of view;
  • Public acceptance. Having the status of a “hermit”, it is too difficult to reach the goal. It is very important to behave correctly in society, to train communication skills and charm. These useful properties will come in handy everywhere and always.

Principle No. 2. The power of decomposition.

Break down each task to the micro level at which it does not become simple and elementary. This is equally true for projects that you have already dealt with before, as well as for completely new tasks. Often people don't start something new because they don't know how to do it. The power of decomposition lies precisely in the fact that, firstly, it allows you to more clearly understand where exactly the problem or lack of knowledge is, and secondly, with sufficient fragmentation into small component parts, the subtasks become so elementary that it is impossible not to find a solution for them.

The best example here is man's flight into space and to the moon. Engineers divided the completely unknown problem into thousands of such small subtasks that ultimately, in just a few years, spaceships were built, space suits were created, and living conditions for living in space were developed.

Mental maps , which we described in detail in this article, are well suited for performing decomposition at the initial stage

Goal decomposition and task nesting

How to win people over and get them to do what you want

Carnegie did not call to become a manipulator, but taught to be persuasive. If you want to please people, inspire trust, and get what you need, use the tips below.

If you know you're wrong, admit it

By admitting guilt quickly and decisively, you make the other person feel important, thereby increasing their self-esteem. After this, the interlocutor has no choice but to accept a forgiving position and show mercy to you.

Start a friendly conversation

If you start a conversation being annoyed with the other person, you will probably have a great time venting your negative feelings on him. But will a belligerent attitude and contemptuous tone be able to persuade your interlocutor to your side?

When you come to a person with fists, you will see fists in response. When the interlocutor is negative, you will not be able to persuade him to your point of view, no matter how logical the arguments are. Try softening your approach by starting the conversation in a friendly manner and maintaining a calm tone. Have at least five minutes of pleasant conversation before discussing a sensitive issue.

Get your opponent to say “Yes” at the beginning of the conversation.

At the beginning of any conversation, be sure to tell the other person that you are both striving for the same result; your differences lie in method, not in purpose. Get the person to agree with you as soon as possible. This way he will become open to dialogue.

The key is to prevent your opponent from saying no. A person who says “no” automatically goes into a state of defense, the level of perception decreases, he becomes focused not on the dialogue, but on whether they will agree with him or not.

Let the other person talk

During communication, there is often a temptation to interrupt the interlocutor in order to speak out. Carnegie strongly recommended against doing this. A person will not pay attention to your arguments until he fully voices his own thoughts. Listen patiently and with an open mind, genuinely encouraging the person to share their ideas.

Make the person feel like the brilliant idea is theirs

Nobody likes to act on someone else's orders. People prefer to have autonomy and act according to their own motives.

Your task is to guide the person along a path that is beneficial to you, allowing him to draw the final conclusion.

See things from the other person's point of view

Success in communication depends on the ability to clearly understand the other person's point of view. Ask yourself the question: “How would I feel and how would I react if I were in the other person’s shoes?”

Yes, this skill will take time to develop, but it will help you avoid conflicts and disappointment and get better results from communication.

Describe your ideas colorfully

To get attention, you must present your ideas in a lively, interesting, and even dramatic manner. Carnegie recommended being a bit of a showman, finding creative ways to attract attention that can awaken other people's feelings.

Follow these principles daily and you will become a master in the art of human relationships. And if, by the way, you are interested in not only business and everyday relationships, but also personal and romantic ones, pay attention to our “Building Relationships” program, where in 4 weeks you will learn how to create a union in which both partners will be happy and happy, learn to help cope with difficulties and develop together, find mutual understanding and live in harmony with your partner.

Principle No. 3. Monitor your progress.

The form of control is not particularly important. You can use simple or complex tools, you can use different reporting forms and programs - this, of course, will give you different degrees of detail and convenience. It’s great if you have visual widgets with statistics or graphs that are constantly updated. But even if you just use a notepad and pen and regularly cross out what you have achieved, you will make progress. It's amazing - but everything you control inevitably gets better.

The expert advises using a selection of his favorite tools collected on the free website of the same name www.goalton.com, but it is much more important that you have at least some tools for regular monitoring.

Questions to formulate personal principles

Every person strives to learn the principles of successful people in order to use them to achieve their own high goal. Before you make big plans, you need to ask yourself a few questions. They will help you get to know yourself better and set the right direction for your future actions. The list of questions looks like this:

  1. What laws really apply in my life?
  2. Under what circumstances do I become more active and like myself?
  3. How do I achieve a state that helps me act constructively?
  4. Which situations have a positive effect on me, and which ones unsettle me?
  5. Do I have intuition?
  6. What life episodes push me to take decisive action?
  7. In what state do the correct answers to the questions posed come?
  8. What qualities do I need to succeed?
  9. What actions will I not agree to under any circumstances?
  10. How often does it turn out that the decision was made correctly?

Principle No. 4. It is impossible to progress constantly.

This principle does not contradict the previous one, but rather complements it. You should not feel despondent if, after two or three weeks of constant growth in indicators, you suddenly find yourself in a state of local stagnation. This is fine.

Any athlete does not train around the clock. For professionals, the rest phase is just as important as the training phase. Even the most advanced computer or smartphone needs time to recharge, just like a person needs sleep at night. Your organization or team needs down periods too. The word “recession” should not cause fear or anxiety - everything develops according to a sinusoid. Even if you have an “off-season” and the period of stagnation lasts for a whole month, this is an excellent opportunity to “get your tails in” and polish your internal business processes.

Interaction with others

The next three principles of life for successful people will be interpersonal dependence. Having learned to control yourself and be independent for yourself, you need to learn how to contact people.

  • Overall victory. In order to achieve the necessary results, it is recommended to find like-minded people who will also be interested in winning. If people work together to do one thing, it is guaranteed to be successful.
  • Learn to hear before being heard. In a conversation with an interlocutor, you need to hear what he is trying to convey, analyze, and only then express your opinion on this matter.
  • Achieve synergy (joint constructive actions). The most fruitful contacts occur when people have opposing views on solving a problem. At the same time, they extract from communication everything necessary for their presentation. The business they are involved in becomes studied from different angles, which makes it successful.

Principle No. 5. Nesting of tasks.

Each task should have a clear and measurable criterion for its completion. Without such a criterion, you cannot not only assess the progress of a given task, you will also not be able to assess the degree of its significance, you will not be able to understand its contribution to the overall result.

When we talked about decomposition, we paid more attention to the need to clarify WHAT should be done to achieve the goal. In this context, we are talking about the fact that with proper decomposition, you can clearly trace HOW the overall result is the sum of the results of the nested subtasks.

Nesting is akin to classification - you must choose a certain criterion on the basis of which the decomposition and distribution of tasks will be carried out - by function, by people, by geography, etc. As you know, a region’s sales plan is made up of sales plans for its constituent cities, which in turn consist of sales plans for specific dealers.

Having a clear nesting of tasks, you will always be able to identify the bottleneck of your plan and give it due attention.

Books written by Dale Carnegie

Carnegie has written nearly 200 books that help people develop interpersonal, public speaking, and sales skills. Below is a list of bestsellers by a brilliant writer and lecturer that we definitely recommend taking note of:

  1. "How to Win Friends and Influence People"
  2. "How to stop worrying and start living"
  3. “How to Build Confidence and Influence People by Speaking in Public”
  4. “How to enjoy life and enjoy work”
  5. "How to Become an Effective Leader"
  6. "Unknown Lincoln"
  7. "Public Speaking as a Path to Success"

We wish you pleasant reading and believe that the valuable experience that Carnegie shares on the pages of his books will benefit you.

Dale Carnegie's main message can be formulated as follows: cooperation is the key to well-being; stop being selfish, do selfless acts for other people.

And in conclusion, we invite you to test your knowledge on the topic of the article using a small test:

Friends, add a little altruism and philanthropy to your life, and your level of happiness will inevitably increase. Good luck and success!

We also recommend reading:

  • Storytelling
  • Manipulation techniques in discussion
  • How to calm a heated argument
  • Six Key Principles of Effective Communication
  • Graham's Pyramid
  • Dale Carnegie “How to Win Friends and Influence People” - book summary
  • How to improve your listening skills
  • A selection of materials on leadership
  • 3 Eco-Friendly Ways to Get What You Need from Someone
  • In a dispute, the truth is born: is it relevant or not?
  • Conversation Techniques

Keywords:1LLL, 1Communication

Principle No. 6. Use priorities.

When we are dealing with many small subtasks, we must realize that it will not be possible to complete them all at the same time. This is partly why we divided a large whole into its component parts, so that we could then carry out tasks sequentially.

The most important thing to understand is that tasks have a certain priority, in other words, some tasks are more important than others. This importance can be indicated by you intuitively, and this will already allow you to achieve a certain order in your affairs. But it is much better if the importance of tasks correlates with their value . It is best to determine value by the contribution (or weight) of a given task to the overall result. Back in the last century, sociologist and economist Vilfredo Pareto said that 20% of effort produces 80% of the result - he was right! In our opinion, in many cases this ratio is even 90/10.

Therefore, if you don’t have time to do everything, do the most important thing. There are people (sometimes called perfectionists) who strive to do everything and do it “perfectly.” In real business, there are no such successful entrepreneurs. The success of an entrepreneur lies precisely in highlighting the main thing and concentrating only on this , even to the detriment of the rest. Understand that all resources are ALWAYS limited. And even if you have millions of dollars and thousands of employees, you have resources that are scarce or non-renewable, such as your time. Therefore, do only important tasks, and for this you need to prioritize.

The second thesis in defense of doing only what is important is an endless series of A\B tests. In life, when starting a new project, you never know for sure what will work and what won’t. What will be in demand by the user, buyer, consumer, and what will not. Therefore, do only the main thing, realize your zest, but do it better than anyone else. If you are wrong about the main thing, then there is no point in continuing to spend resources on polishing less significant parameters of the product. If the ship does not have a hull, then it is useless to waste time choosing a pattern for the sails - it will not float.

Pareto rule in planning

There are many ways to set priorities - in some places ranking on a scale from 1 to 10 is suitable, in others there are three categories in the style of A, B and C. But even if you just do “important/not important”, you will already be half a length ahead of your rivals .

— Richard Branson's principles of success.


1) Take it and do it! A brilliant idea is worthless without action. The more you think about it, the more you scare yourself. Whatever the goal, it cannot be achieved until a person casts aside fear and takes off.

2) Think yes, not no. Life doesn't make unnecessary offers to us. You shouldn’t say “no” to any of them without analysis. It's so easy to miss the best chance in life. Therefore, it is always worth thinking thrice about whether to push it away.

3) Challenge yourself. A person who has stopped looking for something new slides back as a person. Constant development and realization of YOUR goals is the meaning of life. But there is only one life. Therefore, you should not lose it while lying on the sofa.

4) Set goals for yourself. The process of life cannot be stopped. Therefore, if you don’t set your own goals, you will work on someone else’s. Not everything comes easy, but if you have a goal and a positive outlook on life, then you have something to strive for.

5) Live cheerfully. Learn to enjoy life. Our life is one and not endless, so there is no point in doing something that upsets us. No one will give us a good mood except ourselves. Working from the heart and having fun from the heart is all a person lives for.

6) Strive to change the world. The world is not a sum of money, but a sum of goals and results achieved by someone. Money exists only to get things done. Therefore, you need to work for the joy of the job, and not for the sake of money.

7) Stand firmly on your own two feet. To act under the influence of the opinions of others means to lose yourself, your life. The more clearly you make your own decisions, taking into account the surrounding information, the more confident you look in the eyes of others and the easier it is for you to act.

8)Be true to people. Honesty and integrity are the foundation of long-term success and achievement. Never try to just make money. Lasting success will never come if money is the only goal. The more you give to people, the more you receive.

9) Live life to the fullest. Only we ourselves can fill our lives with interesting and pleasant events, being brave. By choosing guaranteed security, you will never know the joy of victory. But you shouldn’t take risks where the situation is out of your control.

The material was prepared by Dilyara specifically for agydar.ru

Principles of life for yourself vs Rules of life for everyone

General rules of life limit actions and are a kind of template that “must” be followed. The principles of human life allow him to move and make decisions in non-standard situations. Therefore, understanding your own principles can give you huge advantages. For example, you will know exactly in what situations to act most effectively, what people to communicate with, how to earn more, how to feel on the “wave of luck.” This information about yourself is simply priceless.

Therefore, it is IMPORTANT to determine your life principles as quickly as possible. If you don’t do this, then you will move in a “standard way” all your life, guided by the opinions of other people or the rules established in society. Let me give you the most common example. Do well in school, get into a prestigious university, and then get a job. Sounds familiar, right?! This life development scenario may not suit everyone. That's for sure!

A deeper dive into yourself may suddenly reveal that you don’t at all like the way many people do and live. It may be better for parents for their child to be a lawyer, doctor or athlete, but in the process of self-knowledge, a developed personality understands that she will be satisfied with life and will be able to earn good money by doing other activities that she likes and that go against the declared rules of society.

You need to realize what principles of life suit you. This is the direct responsibility of every person who wants to build a life in accordance with their values. You must always remember that values ​​and life principles must correspond to each other, complement each other and in no case be contradictory. A person’s personal principles are important, first of all, for himself.

Study 24 hours a day

Acquire new professional knowledge, work on your mistakes. Lucky are those who are lucky, as they say. New information enters the world every second, everything changes rapidly. Including your professional activity. Stay tuned for changes.

Always eagerly absorb fresh information and acquire new skills. For example, instead of the radio, you can listen to an audio book or training on your topic on your way to work. This is a kind of mobile institute. This habit will soon serve you well. What benefit do you get from the radio, other than a stream of negative news and a minute of sarcastic humor? Think about it, okay?

All reviews about me

In one of my newsletters, I specifically conducted a survey of people and found out how I personally, my website www.ysnex.ru, my products and all my activities influence people. And this is what I got View all 161 reviews

How much did the most important principle of success cost me in monetary terms?

Let's calculate how much this principle cost me. On average, I spent 2 hours every day searching. I searched for him for 4 years and 10 months, which is 1760 days. Now let's say that 1 hour of my work costs $1 (which is very little, many of you earn $5 per hour or more). Total time spent 1760x2 = 3520 hours. In monetary terms = 3520 x $1 = $3520. You get this principle for only $62. Now, divide $62 by how much you make per hour, and you will see how much time you spent learning this principle. 30 hours? Or maybe just 15 hours? How does this compare to my 3520 watch?

Order now

Practical Guide

"The most important principle of success"

You will soon be able to learn “The Most Important Principle of Success” in

2099 rub.

In the meantime, and only for new customers, I have set a discounted price to make my guide even more accessible to you. It will save you months, if not years, of effort.

990 rub.

This is 1109 rubles. savings!

This is the second version of the manual, supplemented with new materials and practical exercises. I'm discounting my guide because I want more reader feedback—the more the merrier.

I have reviews of my first version of the book, but this guide is much better, it includes all the information from the old book plus a lot of new material. Especially with regard to self-searching and self-hypnosis.

( 2 ratings, average 4.5 out of 5 )
Did you like the article? Share with friends:
For any suggestions regarding the site: [email protected]
Для любых предложений по сайту: [email protected]