Rules of business communication, forms, psychology, principles, processes and norms

List of basic rules Processes of business communication Forms and purposes of business communication Principles and means of business communication Role and characteristics Organization of business communication Conclusion

Rules of business communication - norms, standards used in the course of communication, the purpose of which is to solve a specific problem in the field of economic, as well as socio-legal relations. Their use is mandatory if the goal is to solve the problem without conflict and competently. The use of such norms is a generally accepted pattern among business people who care about their image and reputation. Therefore, you should know them, as well as the rules of business correspondence, in order to be able to conduct business effectively.

Ethics of business communication

Unlike other types of communication interactions, for example, personal or social, business communication has its own meaningful characteristics and features. The identification of such features allows us to give a more specific and complete definition of the concept of “business communication”.

The ethics of business communication is determined by how successfully the distinctive features of national psychological types preserved in group ideas about the state, nationality, and in phraseological turns that contain generalized characteristics of the image are taken into account.

Knowledge of national and understanding of the psychological types of different nationalities, their traditions, customs, uniqueness of cultural and historical heritage, their customs, language, peculiarities of expression of feelings, temperament, is urgently necessary for a business person, regardless of his field of activity, professional orientation, since it promotes effective communication , overcoming national egoism, fostering respect for the culture of other peoples.

The ethics of business communication is fundamentally based on many sciences, in particular on the psychology of management and communication, ethics, and the scientific organization of labor. The study of communication ethics is driven by the needs of the modern world. Psychology and ethics of business communication are unique pillars of successful interaction with various individuals.

A person, regardless of his role (a leader or middle manager, a simple entrepreneur or a civil servant), must certainly be able to clearly formulate his own thoughts, argue his point of view, analyze the judgments of a partner, and critically evaluate relevant statements and proposals. For this, the most important condition is the ability to listen to the interlocutor, correctly conduct and direct the conversation, create a friendly atmosphere during communication, and make a positive impression. All these skills are impossible without appropriate preliminary training.

The central element of communication ethics is the direct personality of the leader or subordinate. In order to become a professional and an excellent specialist in any industry, it is not enough to have the necessary knowledge and skills, and interpersonal skills. In addition, you also need to have an appropriate level of speech culture and internal culture. Speech culture and business communication are closely interconnected.

Today, ethical argumentation is represented by the two most common principles of its construction: the principle of utilitarianism and the moral imperative. The principle of utilitarianism is based on an action that will be considered morally justified provided that it tends to benefit the maximum number of people. The amount of damage caused is compared with the total benefit of the action. If the harm outweighs, then the decision is considered unethical. In cases where any alternative actions will cause damage to some extent, the path of least damage is chosen. The principle of the moral imperative is based on the fact that moral decisions under no circumstances depend on a specific consequence (i.e., a bribe is bad, deceiving one consumer is the same immoral act as many).

Business communication etiquette is considered the most important aspect of people’s professional behavior. Knowledge of etiquette is an urgently needed professional quality that must be acquired and improved. The role of business communication in the success of any business is difficult to overestimate. It is a necessary component of the life of individuals, the most important type of interaction with other individuals. After all, it is in communication that a certain system of goals is developed, which is characterized to some extent by stability. To achieve success in conversations with business partners, you must understand and take into account their interests. No less important for people is the ability to competently formulate and express their thoughts, to achieve mutual understanding in solving problems in the direct interaction of individuals.

Speech as a means of communication

Functions of communication in psychology and their brief description

For most people, the most understandable speech is verbal conversation, which has certain types:

  • Inner speech. Speech for yourself or about yourself, i.e. usually has the character of mental reasoning. It happens that a person talks to himself when no one hears him; this can also be attributed to internal speech. Its essence is that other people do not hear such appeals to themselves.
  • External speech. She's oral. Words are perceived by ear by a person who is participating in the conversation, but is not currently conducting it.

Speech is the most used method of communication

  • Dialogical speech, or colloquial speech. The most commonly used method of communication with elements of dialect and jargon characteristic of a certain area, representatives of certain types of activity or profession.
  • Monologue speech. Speech by one person addressed to an interlocutor or a group of people. The point is that the monologue is prolonged in nature without the possibility of interrupting the speech. Usually they prepare for a monologue in advance. Examples are teachers, announcers, people giving a presentation.
  • Written speech. In addition to modern real-time communication through chats and SMS, written language is a way of communicating with representatives of past and future generations.

Psychology of business communication

In psychological terms, communication interaction is at the same time an exchange of actions, thoughts, emotional experiences, feelings and the orientation of the individual towards himself, his own soul, conscience, dreams.

Business communication can be considered a process that is based on education and self-education. This is a form of personal creativity that helps to identify and develop the best sides of an individual’s personality.

Psychology and ethics of business communication are components of a complex of sciences that are based on the basic categories and principles of most sciences.

The effectiveness of business communication interaction is, first of all, determined by the activities of the subjects. Such activity has a socially significant equivalent, which can ultimately be measured by such a valuable and important indicator as monetary resources.

Business communication helps to establish connections and develop relationships aimed at cooperation and partnership between colleagues, superiors and subordinates, partners, rivals and competitors. A specialist, not to mention a manager, will never be successful in his activities if he does not master at least the basics of business communication. Communication interaction requires a high psychological culture from the individual.

Successful business communication also requires constant study and consideration of the emotional aspects of relationships. Often business people believe that feelings have no place in business, but they are very mistaken. After all, not paying attention to the feelings and emotional experiences of employees, you can lead the team to serious conflicts that will cost the enterprise dearly. Reason and emotions are inseparable components of the subject. During a communication interaction with a partner or colleague, many different signals are received by their senses.

There are certain techniques with which you can turn the interlocutor’s disposition in your direction. The “proper name” technique is based on the obligatory pronunciation of the interlocutor’s name out loud. “Mirror of attitude” means that a smile on the face will cause a reciprocal smile, and a gloomy grimace, on the contrary. A pleasant facial expression attracts the interlocutor's favor. Compliments are the “golden words” of any conversation. They contain a slight exaggeration of the merits that the interlocutor represents. However, it is necessary to distinguish compliments from rude flattery, which consists of greatly exaggerating the merits of the interlocutor.

In the psychology of business communication, it is important to use methods of influencing interlocutors through speech. Business communication and speech during it have certain specifics. During communication interactions, 90% of the interlocutor’s attention is paid to speech characteristics, when, for example, during interpersonal interactions – 50%, or even less. Its main characteristics include:

  • vocabulary that makes the conversation more vivid, rich, reasoned, accessible, and persuasive;
  • composition of speech, which allows the use of professional terms instead of jargon;
  • literacy;
  • pronunciation and intonation.

It is necessary to understand that it matters not only what exactly the subject says, but also how he says it; non-verbal components, which include the speaker’s posture, facial expressions and gestures.

Development of means of communication

Even before birth, children communicate with their parents by touching (pushing), just as mothers sing songs to the child and stroke the tummy. After birth, the child needs emotional contact; he develops organs for communication (emphasis on hearing, touch, even smells).

There is an olfactory method - communication with smells. It is characteristic of animals that mark territory. Other animals sense this smell and recognize a considerable amount of information in it: species, gender, status (for example, leader) and much more.

Soon the child begins to imitate the sounds that his parents teach him (parodying TV and even pets). Then children move on to a playful way of communicating, exploring the world. Reaching school age, a child intensively develops intellectually and learns different ways of communication and relationships.

Children learn to communicate by copying adults

Business communication culture

The most important indicator of assessing the professionalism of an employee is the culture of business communication. Many bosses focus their attention on this when hiring an individual and in the process of fulfilling his official instructions and job responsibilities.

Business communication over the phone is one of the main types of business conversation. After all, this is the only type of conversation in which it is impossible to influence the interlocutor non-verbally. This is why it is so important to use business communication skills during a telephone conversation.

There are generally accepted rules for conducting any business conversation. These include interest in the topic of the conversation, favor and goodwill towards the conversation partner, and the absence of influence of your general mood on the nature of the conversation.

Communication is considered to be the communication interaction of two or more subjects. Its main purpose is the exchange of messages of a cognitive or emotional nature. In the process of communication, the interlocutor influences the behavior of the communication partner, his state, beliefs and worldview. Such influence will always be mutual, but quite rarely even. Most often, communication is discovered during the joint activities of individuals.

In the process of communication, individuals exchange facial expressions, gestures and phrases with each other. In addition, both communication partners have virtual images of what each of them looks like from the outside, located in their heads. Such images may be similar to the true ones, but not completely. The head also contains the image of your partner. Such an image may correspond to reality, but each individual makes adjustments to it every time. In addition to the two subjects directly involved in a business conversation, there are also social norms. Each individual believes that he is unique, extraordinary and has his own opinion on everything, however, the result of any communication comes down to the judgment of the social norm.

The culture of business communication implies several communication styles and their principles. The culture of business communication interaction also includes business communication etiquette, which implies adherence to certain frameworks, norms and rules of behavior, for example, punctuality, speech culture, appearance, etc.

Speech culture and business communication are indispensable in the modern world of business and entrepreneurship. After all, most of the work process is occupied by conversations, conversations, meetings, and negotiations. In some areas of activity, career growth directly depends on the culture of speech and perfect knowledge of business communication etiquette.

The business type of communication differs from others in that it will always pursue specific goals, have a time limit and are often divided into intervals. Communication will be successful only if there is mutual understanding and trust between the partners.

Principles of communication

The result of successful negotiations depends on how well the atmosphere is created. Partners should feel as comfortable as possible during communication. This is facilitated by knowledge of the basic principles of business communication, which are recommended to be followed.

Control over the situation

It is necessary for each participant in communication to control their emotions. They can destroy relationships that were built a long time ago in a second. You cannot react to a person even if he behaved unrestrainedly. Business and emotions are incompatible things.

The ability to hear your interlocutor

It is very important that partners can hear each other and be attentive to the opponent’s opinion. It is unacceptable for one of the participants to talk only about his own interests, without taking into account others.

Principles of communication

Such communication will not bring any positive results.

Ability to focus on what matters most

During the conversation, it is important to concentrate. This is necessary so that during the communication period an important point does not slip away. A competent specialist knows how to focus people’s attention on a topic when he sees that his partners have stopped listening to him and delving into the discussion.

Ability to separate personal relationships from business

In a business conversation, you should never mix personal relationships with your interlocutor with work matters. During the period of interaction with partners, you need to forget about likes and dislikes. It often happens that the opponent is not a very nice person, but he can be useful for business development.

These are the basic principles of business communication that every professional should know in order to conduct proper negotiations and create a good business reputation for himself.

Features of business communication

Business communication is a rather complex, multifaceted process of forming contacts between individuals who are connected by professional interests, work or official activities. Participants in communication interactions act in an official capacity and are aimed at achieving results and solving specific problems. A characteristic feature of the process of communicative interaction is its regulation, which means subordination to established frameworks determined by national traditions and cultural customs, and professional ethical standards.

The etiquette of business communications contains two groups of rules - norms and instructions. Norms are horizontally directed rules that work in the course of communication between members of the same group of equal status. Instructions are vertically oriented rules that determine the nature of the interaction between a boss and a subordinate.

The peculiarities of business communication are expressed in submission to general requirements, which consist of a friendly and helpful attitude towards absolutely all work colleagues and service partners, regardless of personal preferences, mood, likes or dislikes.

The regulation of business communication is also expressed in the culture of speech.

Business communication and speech must comply with socially developed norms of linguistic behavior, grammar and style, standard ready-made “formulas” that allow the formation of etiquette situations of greeting, gratitude, etc., for example, “hello.” All sustainable label designs must be selected taking into account age and socio-psychological characteristics.

Communication as an interaction implies that subjects establish relationships with each other, exchange the necessary information and information in order to build joint activities, i.e. cooperation. And for communication as a communicative interaction to occur without any problems, it must contain the following stages:

  • establishing contact, i.e. acquaintance, which involves understanding another individual, a kind of presentation (introduction) of oneself to another subject;
  • orientation in a situation of communicative interaction, comprehension of what is happening, maintaining pauses and intervals;
  • discussion of an issue or task of interest;
  • if necessary, solving the problem;
  • ending the contact.

The organization of business communication should be built on a partnership basis, based, first of all, on the principles of cooperation, based on mutual needs and requests, and on the interests of the business. Such cooperation will increase labor productivity and creative activity, which is the most important factor in the progress of production, commerce and business.


The Russian thinker Pyotr Yakovlevich Chaadaev (1794–1856) once wittily remarked: “Deprived of communication with other creatures, we would pluck the grass rather than reflect on our nature.” According to biblical tradition, after the Flood, all humanity was one people speaking the same language. This people decided to build the city of Babylon and a tower that reached to heaven in order to “make a name for themselves.” However, the construction of the tower was interrupted by God, who created new languages ​​that divided people. So they stopped understanding each other, could not continue building the city and the tower, and were scattered throughout the entire earth. This legend is the best evidence that no matter can be argued if, in the process of communication and interaction, people do not establish mutual understanding.

The life of a business person is closely connected with communication. Thus, according to American specialist Frank Snell, a representative of the business world speaks 30 thousand words per day.

The ability to build relationships with people, to find a certain approach to a specific person is necessary for everyone. Communication includes many types, functions and directions.

In our country, all business contacts in the management sphere for a long time were reduced mainly to issuing orders and their implementation. This was the essence of the administrative-command system.

The opportunity for entrepreneurial activity required novice businessmen to be able to find partners and collaborate with them, as well as contact officials, etc., that is, actively communicate.

The lack of business communication skills has more than once put even those who are considered professionals in their field in a difficult position! But each of us communicates constantly.

Psychology, philosophy, sociology, ethology and other sciences that contribute to the concept of “communication” study various aspects of communication.

Business communication is present in different spheres of human activity: professional, educational, sports, military, etc. Nevertheless, in the extensive domestic and foreign psychological literature we are mainly talking about business communication in production. This same aspect of business relationships will be discussed in this book.

In particular, the analysis of business pedagogical communication, which can be found in my books “Psychology of Communication and Interpersonal Relations” (St. Petersburg: Peter, 2015, 2nd ed.) and “Psychology for Teachers” (St. Petersburg: Peter, 2015) is not presented here. 2000).

This publication consists of three sections (“Psychological characteristics of business communication”, “Features of different types of business communication”, as well as “The manager as a subject of business communication”) and is equipped with both methods for studying the issues under consideration and a list of domestic and foreign literature on the subject. The book is intended for psychologists, sociologists, philosophers, managers and students of relevant profiles.

Language of business communication

The language of business communication is an official business style of speech, which is a functional type of syllable and is intended for communicative interaction in the field of business, entrepreneurship, commerce and other professional activities. The functional variety of a syllable represents a failure of the system of linguistic units, methods of their selection and use, which are determined by the social purposes of speech communication.

Speech communications in the field of professional activity have a number of specific characteristics explained by the communication situation. An important significance in the context of business communication is that members of such communication can be legal entities (organizations, enterprises) and officials, ordinary employees. The peculiarity and essence of information relationships into which subjects of business communication can enter depend on the place of the institution or employee in the hierarchy of organizations or positions, respectively, competence, content of activity and a number of other factors. The relationship between institutions and specialists is stable and regulated by accepted norms of law, as a result of which the information flows of institutions have a so-called “programmed” nature that meets the needs of the organization or field of activity.

The fundamentals of business communication always include three main aspects: orthological, communicative and ethical.

Orthology is the science of correct speech, the norms of language and their changes. In the mind of a subject who expresses his thoughts either orally or in writing, a norm is a sample, a template, a scheme according to which a phrase or sentence is constructed. The formation of such norms is influenced by the literary creativity and speech practices of the ethnic group, which are a mandatory criterion for the unity of the language and the proper functioning of the speech system. Therefore, literacy is an indispensable condition for success in business communications. An important characteristic of business communication is the mastery of the normative aspect of the language of oral and written business speech by managers, executives, employees, and employees.

The language of business communication has a huge arsenal of means that must be used, taking into account the scope of application, situation, tasks, circumstances, genre of speech and mobilized to achieve the goal of communication. The communicative side of speech culture examines precisely these issues.

The choice of words in accordance with the goals and situation of communication is determined by the requirements of appropriateness and purity of speech. And for this you need to know the styles of the literary language. For example, an abundance of specific terms, standard phrases and cliches is typical for business writing, but is absolutely not suitable for colloquial speech.

The ethical side of speech culture is represented by speech etiquette, which studies special means of speech to regulate social connections and interpersonal relationships. These include: speech etiquette formulas, texts and norms for their application, as well as rules of behavior in different conditions.

Etiquette standards for business communication depend on the national character. So, for example, what would be a sign of respect in European countries can be considered an insult in Muslim countries.

Principles of communication in a business environment

The concept of business communication includes not only the interaction between boss and subordinate and communication between business partners, but also the daily interaction of people who are not in close relationships.

It is customary to interact with strangers in a businesslike, cultural manner. Respectful attitude and behavior are the foundations of business communication and culture in society.

In addition to respect, the general principles of business communication include:

  • Interpersonality

Personality is the subject of communication in the business environment. Whatever the issue under discussion, people talk about it, each of them has their own opinion based on personal experience and character traits. This is fundamentally important, since the success of business relationships depends on the nature of interpersonal interaction between partners.

  • Multidimensionality

The fundamentals of business communication include the principle of comparing the content of the information being transmitted with how it happens. The tone of voice, its emotional coloring, facial expressions, and gestures are no less important than the content of speech.

The concept of “multidimensionality” assumes that in the interaction of people all components of communication matter.

It is not customary to violate the comfort zone of the interlocutor, or to be too far away during a conversation. The only allowed touch to a business partner is a handshake. It is unacceptable to talk while turning away from the person or looking over your shoulder.

  • Focus

The focus of business interaction is multi-purpose. This means that, in addition to the goal that is voiced and discussed, subjects may have other hidden, accompanying goals that do not contradict the first.

  • Continuity

While business partners are in close proximity to each other, even if they do not communicate directly, communication continues on a nonverbal level.

Posture, gestures, signs of attention shown to a business partner are important and carry a semantic load. Even silence is part of interaction. Businessmen do not forget that they are communicating with partners, even if the topic of conversation shifts to an area not related to business.

Types of business communication

The business type of communications involves setting tasks and solving the most important problematic issues. There is a classification of types and forms of business communication. Each type of communication explains a process that is closely interconnected with the specified sphere.

The types, forms and means of business communication today are quite diverse. However, information is transmitted only through sign systems. From here, business communication can be divided into verbal communication, where the sign system is represented by language, and non-verbal business communication, in which non-verbal sign systems are used. This division is also used in other types of communicative interaction.

Verbal communications include conversation, i.e. This is oral verbal communication.

Nonverbal business communication contains everything that gives the subject of communication additional information about the subject of the conversation and about the speaker himself. This type of communication includes postures, facial expressions, gestures, and intonations.

Many experts are confident that interlocutors in the process of communication receive only a small percentage of information through words, and the rest through signals that they read and decipher subconsciously during non-verbal communication. Also, types of professional communication include direct and indirect (indirect).

The direct type of professional communications represents the interaction of individuals in the same space and at the same time. This includes negotiations, conversations, etc. In direct contact during a conversation, non-verbal communication and oral communication are of greatest importance.

Indirect communication includes the transmission of information through written language (for example, email or telephone communication). This type of interaction is considered less effective compared to direct communications. Among indirect communications, business communication over the telephone is in greatest demand. It is distinguished by direct voice contact during a conversation and a wide variety of communication techniques. This makes it easy to combine the business (formal) interaction and the personal (informal) part of any message.

In any case, in business communication, just as in other types of interpersonal communicative interactions, it is important for people to be present simultaneously in the same space and at the same time, which allows you to establish eye contact, make a pleasant impression and influence the entire process of communicative interaction.

What are the stages of

Communication between business partners should occur in stages. It is important that not a single step is skipped, since they are the ones that form successful communication.

The main stages are:

  1. Building a friendly attitude during a meeting. The partners, seeing each other, greet each other and shake hands.
  2. Identification of the essence of the issue.
  3. Information exchange. During the communication process, interlocutors should share their opinions and available useful information that is necessary to resolve work issues.
  4. Finding a solution to the issue. It is important that the solution to the problem suits all opponents. Therefore, during the discussion the opinions of both parties must be taken into account. At this stage, it is important to build a confidential conversation that will help discuss all ways to solve the problem.
  5. Concluding an agreement. After the conversation, an agreement must be established between the participants. Business negotiations always have some result, so it is very important to achieve an accurate agreement on a topic of concern.
  6. The outcome of the negotiations is the final stage of the meeting, which will help consolidate the results.

A properly structured conversation, which includes all the steps, will help you quickly and effectively resolve all work issues.

Forms of business communication

There are several forms of business communications that meet the specific requirements of professional situations. These include: business correspondence, conversation, meeting, negotiations, public speaking, press conference and dispute.

Business correspondence refers to an indirect type of communication, which is implemented through written speech (orders, letters, requests, resolutions, etc.). There are business correspondence within an institution (enterprise), for an organization and between organizations.

A business conversation includes discussions of all sorts of working nuances and processes to make an important decision or to discuss details.

To hold a business meeting, the working team of a company, enterprise, organization or individual management team, some departments gather to solve pressing problems, plan future activities and set tasks.

Public speaking is a subtype of business meeting, during which one subject takes a leadership position and highlights an important issue and shares information with a certain circle of people. The main thing is that the speaker has a complete and detailed understanding of the topic and content of the conversation, and has the necessary personal qualities that would allow him to convey the topic of the speech to the audience.

During business negotiations, the mandatory outcome of communication should be finding a solution and its adoption. During the negotiation process, each party has its own position and direction of views, and the result is a concluded deal or a signed contract.

A press conference involves a meeting of officials (for example, managers, government officials, businessmen, politicians, etc.) with representatives of the media to inform society on current and exciting issues.

Not all issues in the course of business communications can be resolved without a dispute arising, but it can often only complicate the situation due to the fact that individuals do not always behave professionally and are too enthusiastic, emotionally defending their own position.

Forms of business communication cover all situations arising in the course of professional activities. The role of communication in professional activity is to streamline the processes of communicative interactions within the boundaries of the business environment.


Business interaction etiquette is one of the important components of successful cooperation. This is a set of norms that regulate human behavior in business. Business ethics concerns managers and businessmen. It represents the rules that must be followed during negotiations.

Any mistake can lead to outright failure. To prevent this from happening, you must follow the following rules:

  1. When greeting, you must greet politely, shaking your hand, and squeezing it lightly.
  2. Before starting a conversation, you need to offer your partner tea or coffee.
  3. If a mistake was made during the negotiations, you must apologize for the inconvenience caused. Only after this is it recommended to continue the conversation.
  4. When discussing business matters, you need to take into account all the questions your partner has. If for some reason the interlocutor cannot give an answer right now, you need to apologize and ask for time to think about it.
  5. It is recommended that you write down all important information. This is necessary so as not to then ask again for information that has already been provided.
  6. You must always speak clearly and clearly, without raising your tone.
  7. You must come to all negotiations in a certain style of clothing.

Following all the rules guarantees the establishment of mutually beneficial cooperation and successful regulation. If a businessman knows all the intricacies of negotiations, then all meetings will bring success in business.

Rules of business communication

The rules and norms of business communication are of great importance in the professional activities of individuals. One wrong word can lead to the loss of a multimillion-dollar deal or ruin all efforts towards career growth. So, there are several general rules of business communications.

The first rule is clear, intelligible speech. The listener must understand what the interlocutor is saying.

The second rule is to avoid monotony during the conversation. Monotonous speech can make anyone feel sad. Emotionally uncolored speech causes an irresistible desire to run away from the interlocutor.

The next rule assumes that the speaker's speech should be at an average pace. Very slow speech leads to disinterest in the interlocutor. It forces one to be distracted from the speaker's information. And speaking too quickly leads to the fact that the communication partner simply cannot keep up with the speaker’s train of thought. If the speech rate is excessively fast or slow, good communication will not work. You should try to alternate short and long sentences. Since long, overloaded sentences are difficult to understand. And a speech consisting only of short phrases will not make the right impression. You should ask questions wisely. Open and closed questions are equally important in a conversation. You need to learn to hear your interlocutor during a conversation. It is not recommended to start a conversation with business proposals. This can only cause rejection and aggression on the part of the interlocutor. You should try to avoid advice given directly. The point of view should be expressed softly and unobtrusively, while constantly emphasizing that this is just a subjective vision of the topic. Independent thinking about the problem should be encouraged. It is not recommended to communicate ready-made solutions. It is necessary to comply with accepted cultural norms and rules of etiquette. After all, the success of professional activity as a whole depends on their compliance.

Business communication differs from other types of interpersonal communications in its regulation. Such communication can be characterized as strict adherence by all participants in the process to their personal roles. This means that in different professional situations an individual can be both a leader and a subordinate, a partner and a colleague. The high responsibility of each participant in business interaction for its result is the main characteristic of business communication.

The success of business communications and communication is largely determined by the chosen communication strategies and tactics, which implies the ability to clearly formulate the goals of communication interactions and correctly determine the interests of partners.

Business communication styles

The sphere of business communication extends to the legal, managerial, and social aspects of the life of subjects. Therefore, the official business style of communication is determined by the practical requirements of professional activity and life in general. It can be implemented in written form (for example, business correspondence by e-mail, regulations, etc.) and orally (for example, meetings, negotiations).

In modern society, using the style of business communications correctly means ensuring sustainable advancement on the career ladder, increasing personal status and success in all areas of business activity.

Business style, in turn, is divided into several subtypes - legislative subtype, diplomatic and administrative-clerical subtype. Each of these subtypes has its own specifics, communicative forms and speech clichés. For example, in diplomatic communications a memorandum and a note are used. In the administrative-clerical style, a receipt, memorandum, certificate, power of attorney, characterization, order, etc. are used. In legislative style - law, paragraph, regulation, agenda, code, etc.

Extreme precision of speech is an essential component of business style. It is achieved, first of all, through the use of special terms, which can be both widespread and highly specialized. Today, the business style of communication is considered the most common in the everyday practice of formal interaction.

Business communication styles include manipulative, ritualistic, and humanistic.

The manipulative style implies the attitude of one conversation partner to another as a production tool and the use of it to complete tasks or obtain certain results. Typical examples of such communications are personal control over the implementation of assigned tasks.

The main task of partners in a ritual style of communication is to create the desired image in society. In such communications, the status of the interlocutors is important, and not their personal or business qualities.

The main direction of the humanistic style is the interlocutors’ support of each other and collective discussion of problems. Individual characteristics of partners are not analyzed and are not divided into positive or negative qualities. The personality is perceived completely. This approach highlights the personal qualities of the individual and his individual characteristics. However, in some circumstances this style of interaction is inappropriate. Knowledge of communication features and means of business communication ensures the success of professional activities.

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